Role And Responsibilities

• Working closely with marketing managers, partners, and brands team to plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
• Understand key pain points for partnerships and sales teams and come up with interesting campaigns to address them.
• Design, build, and maintain our social media presence, and work with content writers to experiment with various copies.
• Identify trends, insights and optimize spend and performance based on the insights while also brainstorm new growth strategies.
• Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

Requirement

• Strong funnel analysis capability and strong data orientation, in general, is crucial
• Good knowledge of all digital marketing avenues and their fitment to various use cases.
• Strong communication skills – verbal & written.
• Hands-on experience working with SEO, SEM, SMM, Facebook, Instagram, Bing, Google Analytics, and AdWords.
• Work independently without a lot of oversight and direction.
• Must possess the ability to quickly grasp business concepts and show bias for action.