Facebook Ad Case Study
Background: A Client specializes in Sports products in US. They were handling the Facebook account through different agency but the CPA was pretty high.
Strategy: We aimed to lower down the CPA alongside increasing the number of sales. We created new campaigns based on Prospect, Lookalike and Retargeted audiences with different formats of ads including Memes, Videos, and standard Banners.
Once the campaign has started delivering towards the conversion goal, we continued to A/B testing for different audiences and bid strategies to focus on lowering the CPA.
Result: Within 3 months, campaign sales have increased, and CPA lowered from $60 to $40 – depending on the seasonal time of the year!
Google Adword Case Study
Background: A Golf sports company (name withheld to protect data) based out to US. They had been managing their Google Ad Campaigns with other agency generating conversions for $45 per conversions. We wanted to increase the numbers of sales bringing down the Cost per conversions.
Strategy: Upon reviewing the campaigns, they lacked the level of optimization required to compete in such a highly competitive market. We had an enough amount of historical data to analyze the problem and to experiment different strategies.
We created new campaigns with new ads. Our priority was to narrow down the targeting to top-level keywords and focus on the non-branded and broader terms. Also, we made sure that we had implemented the relevant ad extensions.
Results: Within the first 60 days, conversions increased. By continually refining the keywords and audiences, we were able to slash the cost per conversions from $40 to $20. Also, we had setup their Shopping merchant account to focus on Ecommerce for their products and the result was surprising. We started sales with $5 cost per conversion for a shopping campaign which was a big hit!
Are you looking to improve the performance of your PPC & Facebook campaign without increasing your budget?