Client Introduction
Leader in Mobile advertising Technology and Solutions, awarded with Deloitte Tech Fast 50, Fortune 500 – Canada/US
Requirement
Client required a partner to support their end to end ad campaign management activities to augment their in-house teams’ efforts focused on account management, client relations, marketing and other core functions of their business.
Our Solution
- Pre-campaign set up (Creating targeting and pixels)
- Campaign set up and management across major DSP’s, Programmatic Platforms and Advertiser ad servers (Display, Mobile, Video, Native, Deal ID and Social)
- Generate and Troubleshoot third party ad tags
- Implement and Test creative (First party and third party)
- Create Rich Media ads such Interstitial, Interscroller etc.
- Optimization to ensure successful campaign results
- Achieved a minimum CTR of 0.10% and a view ability rate of 60-75% for majority of the campaigns
- Reporting (Custom and Ad-hoc)
- Screenshots (Providing screenshots across Desktop, Mobile and Tablet)
- Platforms involved: DCM (DoubleClick Campaign Manager),DoubleClick Bid Manager, Adelphic, AppNexus, Swarm, Celtra and Nectar
Are you looking for end to end marketing solution?