Digital Analytics
Digital analytics is one of the powerful digital marketing tools. It plays a vital role in analyzing customer behavior. It provides actionable and intelligent insights to streamline and improve marketing strategies. It is used to gather, measure and analyze data, create custom reports, and to monitor the site performance.
The information derived from analytics helps to strengthen and modify current operations to provide a way better online experience to clients & potential customers. The worth of digital analytics is way further-reaching because it offers various ways of collecting data more accurately hence, measuring the ROI of campaigns are made easy.
At Zindx Media, our certified professionals collect data from analytics tools that are available, for example, Google Analytics, Adobe SiteCatalyst, and Webtrends, to help you in achieving better results and acquire most of the information within your budget.
Our company will identify which marketing channels aren’t performing well so that you’ll use them to ascertain whether to extend efforts or decide if the content would be better used on a better performing channel through Digital Analytics.
We check out individual problems or aspects of the customer journey to realize useful, actionable insights. Our company analyses website user interaction and touch points throughout the journey to seek out which links cause key website results.
The components of our methodology are going to be exceptional to your business These might include:
- Content Marketing Framework
- Performance Metrics: Consumption, Retention, Sharing, Engagement, Lead Metrics, and Sales Metrics
- Operational Metrics: Production, Cost, and ROI
- Content Marketing Framework
- Performance Metrics: Consumption, Retention, Sharing, Engagement, Lead Metrics, and Sales Metrics
- Operational Metrics: Production, Cost, and ROI
Click – through Rate, Conversion Rate, Bounce Rate, List Growth Rate, Email Sharing/Forwarding Rate, Overall ROI, Open Rate, Unsubscribe Rate
In this over-saturated advertising market, personalized & customized content is more essential. Analyzed data from video ads will help to run ads more effectively which in turn leads to more reach/engagements and helps in better lead conversion.
When a company has multiple advertising channels it becomes difficult for the marketer to arrive at a decision, this is the time where the ads analytics do wonders. The data with actionable insights help you to have a birds-eye view on the performance of overall ad campaigns.