Client Introduction
A leading global sports network founded in 1986 and headquartered in California. It produces and distributes 300+ entertainment, sports, “factual” and movie channels in 45 languages across Latin America, Europe, Asia and Africa and has a reach over 1.725 billion households around the world.
Requirement
Linking ad server to our client’s new upcoming website and also to manage their day to day digital advertising requirements
Our Solution
- Engaging with agencies and site developers to structure the ad lay out plan for the new site being constructed
- Propose recommendations to utilize the inventory considering the best results for advertisers
- Responsive Ad lay out plan
- Creating Ad units, Placements, Key-values and providing ad tags for site implementation
- Testing the functioning of ad slots and making sure everything is functioning well
- Migrating campaigns from one ad server to other with 100% accuracy
- Managing end to end campaigns within the publisher ad servers to achieve efficient results
- Providing Daily, Weekly and Monthly reports
- Generate and Share screenshots of ads appearing on the Website/App as necessary
- Ad servers: DFP (DoubleClick for Publishers), OAS and Adtech
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