Programmatic Media Operations
The core of a winning digital media company is operations – a lot specifically, digital operations.
Ad operation works only when the ad campaigns successfully bring results to the publisher as well as the advertiser. Publishers look to make ad revenue by providing the best user experience on the other hand advertiser looks to reach for the right audience with great ads to increase conversion.
At Zindx Media we develop creative concepts, formats, and creative delivery to meet campaign objectives. We do Digital IO booking and tag building which helps in setting up the deal accurately and ensure accurate measurement.
What we do?
- Bid Strategy and Management
- Monitoring Floor price in Open Auction & Private deals
- Audience Management (Creating 1st party and integrating 3rd party audience)
- Monitor and optimize campaigns to maximize performance and ensure delivery against KPI
- Campaign reporting providing transparency on audience reach
Analyzing publisher site/creative specifications and providing respective agencies with the filled RFP’s/Media plans as guided by publisher.
Here we use 5W’s technique (which, when, what, whom, where). Our digital operations team provides the specified information and technical experience to act as a result of the center of the business in terms of data integrity and overall digital strategy.
We manage campaigns across display, search and social in a variety of ad formats and platforms. Services include creative building, campaign setup, tag implementation, campaign monitoring, campaign optimization, and more.
Our Team will do the research and advertise across publishers that match your product offering. We will test with content, creative formats and targeting settings providing advertisers with insights into how their audience responds to various native campaigns which leads to less intrusive and get more clicks.